Why Premium Materials Matter in Infrared Saunas: The Italian Ingredient Philosophy Applied to Heat Therapy

Why I’m a Premium Ingredient Guy — and What Italy Taught Me About Building Saunas

Have you ever been to Italy?

If you have, you already know what I’m about to say: the food is on another level. And it’s not because it’s overly complex or buried in layers of technique like in France (though I have deep respect for that style too). The magic of Italian cuisine is this — they use the best ingredients in the world, and they don’t mess with them too much.

You sit down in a small trattoria in Rome and order a plate of cacio e pepe: just pasta, Pecorino Romano, black pepper, water. That’s it. No truffle foam, no molecular gastronomy. But it’s perfect — because the pasta is hand-rolled, the cheese is aged just right, the pepper is freshly cracked, and the water is used like an ingredient, not an afterthought.

There’s a lesson in that simplicity: When you start with the best, you don’t need to do much to make something unforgettable.

That’s how I approach building saunas at SaunaCloud.

Why Ingredients Matter in Sauna Design

A lot of companies in the infrared sauna industry are doing the opposite of what Italy does. They try to impress with gimmicks and features that sound good in a brochure but don’t actually improve your experience. They cut corners on materials. They outsource the core of their product — the heating system — to overseas suppliers they don’t even know.

At SaunaCloud, we do things differently. We use the best ingredients. Period.

Let me show you what that means:

We build our own power supplies: We’re the only infrared sauna company that makes our own power supplies in-house — down to the PCB boards and the FR4 material we source. That gives us total control over performance and safety.

We invented the VantaWave™ heater: Custom-designed for maximum therapeutic wavelength output, built from raw materials we select ourselves. No one else has it, because no one else can make it.

We use celebrity-grade cedar: No exaggeration — we source our cedar from the same exact mill that supplies the highest-end celebrity installations in North America. This isn’t just good wood — it’s the finest quality cedar you can use in a sauna. Antifungal. Antimicrobial. Durable for 40–50 years. And it smells incredible.

Everything is shielded: From wiring to EMF protection to the integrity of our circuit design, our saunas are as safe as they are beautiful.

Every component is hand-built: From our handmade control pads to our hand-written code, we believe there is no substitute for craftsmanship. Others rely on third-party parts. We make our own.

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We believe we have the best of every part: And we say that not lightly. From heater to hardware, wood to wiring — no one matches our standard. No one even tries.