Why We Stopped Calling Our Saunas “Full Spectrum” (And What I Learned About Infrared Physics)
Why We Stopped Calling Our Saunas “Full Spectrum” (And What I Learned About Infrared Physics) Five years ago, I made a decision that probably cost us sales in the short term but was the right thing to do for our customers: we stopped using the term “full spectrum” in our marketing. This wasn’t an easy […]